Friday, September 22

Facebook is for sale, it seems, though creator Mark Zuckerberg (age twenty-two) has not yet made a deal to sell it. He has, however, already turned down one offer of $750 million from Viacom, and is now in negotiations with Yahoo! after they offered him $900 million.

All together with me now, Facebook users: Why didn't I think of it first! I want multi-millions! Where is my share!?

And here’s the thing. I think our envy is totally valid: All the users of Facebook do have a share in this deal, because what he’s really selling is us.

Who cares about the software; anyone can create a social-networking program. Facebook is valuable because it’s a comprehensive and no-holds-barred database of young, educated, and privileged North America. Our profiles, our photographs, our music, our chats, our likes and dislikes, our clicks on advertising dollars (already pulling in revenues between $20-50 million a year) are what’s worth $900 million dollars (if not more) to big media conglomerates. It’s a pretty tiny price to pay for a captive audience AND all their demographics.

But as jealous as we are about the profits and as unaware as we pretend to be of this pseudo-identity theft, we really just don’t care. We’re not going to stop using Facebook because someone is making multi-millions off our net-identities because, simply put, we like the unrestricted access other people’s net-identities too much. And that careless trait is what will keep our generation as a very hot commodity.